The BlogathonATX team was thrilled to receive the support of PubCon Austin as one of our event sponsors. PubCon is a nationally recognized conference where social media and online marketing professionals can learn and network over two intensive days. PubCon organizer, Brett Tabke was kind enough to take time out of his busy planning schedule and interview with us about this exciting event.
Who will benefit most from attending PubCon Austin?
Our educational content is targeted at search marketers, social media professionals, and website owners wishing to acquire more traffic to their sites.
What’s new for the 2011 program?
Must elevated focus on social media and social media traffic acquisition.
What makes Austin such a great venue for PubCon?
We have such a passionate and engaged internet, tech, and social media related community, that Austin is a natural fit. We noticed several years ago, that our annual Las Vegas event had a large population from Austin attend every year.
What has been the most rewarding experience you’ve had in your time organizing PubCon?
We have historically tended to a market of SEO’s and independent website owners. We have grown with and helped develop that community via PubCon and our sister site WebmasterWorld. Being able to help webmasters and site owners grow into successful business owners has been personally rewarding for me. The trifecta where your core talent overlaps with with your passion and business skills is the fulfilling magic we all dream about. PubCon and WebmasterWorld is where we live and share that dream.
How has PubCon evolved in the past five years?
We started out in 2001 in a Pub in London England. Every year we add something “more, better, and different”. This last November in Las Vegas, we had over 2500 people attend for our four day eight track annual blowout.
People are so much more skilled today than just a few years ago. The steep learning curve we all experienced in the early days is over. It has been replaced with a very skilled group of new website owners and content producers that have lived on the internet since their early days. The young 20’something crowd is amazingly skilled and intune with the leading edge of the web. The point was driven home to me by my 4 year old daughter who showed me how to do something I couldn’t figure out on her iPad.
10 years ago, it would take $100k+ to build a good ecommerce website. Today you can do the same for a few thousand of dollars. The limits today are only in your creativity and knowledge at software installation. The huge tech hurdles that people had to suffer through just 5-6 years ago, have been negated.
If this year’s PubCon is to be someone’s very first conference, what is the #1 tip you would give them for making the most of their time there?
Come early – stay late – bring plenty of business cards.
What inspired the decision for PubCon to sponsor BlogathonATX?
1 – we love supporting local tech and internet related events focused on Website owners and operators.
2 – we want to let local attendees know about PubCon Austin. Although we are a big national brand, we don’t have a great deal of local Austin exposure.
Thanks to Brett and the fine folks at PubCon for supporting BlogathonATX: Part Deux.