Just like Golfers or Baseball players lose their swings, we business owners and professionals can lose our flow or mojo. This shows up with lack of motivation, focus and productivity. Those who talk most often about this are in sales, but it applies to the rest of us entrepreneurs equally.
How can we lose the recipe in our business? It’s really not that hard…Sales drop, staff motivation plummets, marketing dollars don’t result in appointments, or referrals from reliable networking sources dry up. Most importantly, what was working before no longer works. I recently went through a two week period where no one wanted to invest in coaching. This wasn’t for lack of effort on my part. I had the usual number of meetings, met with enthusiastic prospects, felt engaged during conversations, and yet no one was interested. I wonder how far my shoulders were slumping by the end of those two weeks.
Have you Lost the Recipe and If You Have, What Next?
1. Don’t take it seriously unless you have good data. My two week example was not long enough to know.
2. If you have the data, slow down and dedicate time to diagnosing the problem and next steps. Most entrepreneurs and business owners generate more of the wrong type of activity (to avoid anxiety), and dig themselves deeper into a hole.
3. Put on your performance consultant or coach hat and analyze your business or profession impartially. Funny how easy it is for us to see the problems in other organizations, but not our own. We can if we put on different glasses and shift our mindset.
4. Take a day or two off. Space and Time create wonderful solutions. Mentors, colleagues and coaches can help. I’ve lost the recipe a number of times in my career. Honestly, I’ve overreacted once or twice, but I’ve always found it again. The key is to generate accurate and impartial data (what is really going wrong) and create a plan to fix. Don’t panic.
Dag Nybo, http://bizcoachaustin.com