I tell my friends and clients all the time. “Nobody reads your blog. Or mine either.”
I’ve been blogging my ass off for over three years and what do I have to show for it? Well, I’ve got some traffic. I’ve got some followers. I’ve got some authority, KLOUT, PeerIndex love. But what do I have, really?
I’ll say it again, so you don’t miss it: Nobody reads your blog. Nobody really reads anyone’s blog. Perhaps blogs are dead.
Okay, here’s the converse truth. This is not a blog. [Bear with me, I’m not just toying with you.]
What is a blog?