Carla Birnberg is an Austin-based blogger and fitness expert; she’s a non-stop source of inspiration with her blog and on social media. We are thrilled to have her as one of the dynamic speakers at this year’s event.
CARLA BIRNBERG, coauthor of What You Can When You Can: Healthy Living on Your Terms (Seal Press, May 2015), is an award-winning writer, speaker, healthy living and fitness expert, community builder, and community builder. She has been published in Woman’s Day, the Wall Street Journal, Runner’s World, Better Homes and Gardens, and Health. Shape named Birnberg one of the top 15 fitness gurus to follow on Twitter and Fitness magazine listed her blog as one of their favorites.
Carla Birnberg’s health philosophy (and life motto) is: Fitness isn’t about fitting in. She believes we may all share the goal of a longer, healthier, more vibrant life, yet it’s okay (even encouraged) to carve a unique path there. Her site’s tagline “unapologetically myself” has inspired thousands to pursue goals in their own way.
She launched her popular blog, MizFitOnline, in 2007, where she shared health and fitness knowledge with humor and ease. She quickly became known for jettisoning gym workouts in favor of “PLAYouts” with her daughter. She has since expanded her site, CarlaBirnberg.com, to cover everything from personal development to motherhood with the same accessible voice.
Carla’s engaging, keep-it-real advice has been featured in Runner’s World, Women’s Day, the Wall Street Journal, Fitness, Ladies Home Journal, Glamour, Women’s Health, Fitness, Yahoo!, Shape.com and more.
She’s one of major fitness brands’ favorite voices: Carla was named one of Athleta’s Five Favorite Fitness Blogs, was chosen a Transform Your Workout Fitness Expert by Café Mom, Shape Magazine placed her in the Top Five Fitness Blogs, as well as One of 15 Fitness Gurus You Need To Follow On Twitter. She became Fila brand’s inaugural Spokesmom, and is a consultant to Venus Williams, who identified her a social media influencer.
Avoiding extreme workouts and restrictive dieting set Carla up for healthy living success and enabled her to maintain her weight loss for over two decades.
What do you value most about your online community?
Their trust. It has taken me years to create my online community. It is also taken years to earn their trust. This trust is something I would never ever violate—and they know that. I’m transparent. I’m honest. I never endorse anything or align with a brand unless it’s something I am willing to completely stand behind.
What are some of your favorite blogs to read on a regular basis?
I’m eclectic. I read a number of Fitness and healthy living blogs, lots of technology blogs, and many many pop culture blogs.
What is one piece of advice you’d give someone starting their first blog?
Be consistent in your branding across all social media platforms.
Be consistent in voice. In arenas from blog posts/newsletters, to Twitter Facebook Instagram etc.
Be consistent with your posting schedule.
In blogging and social media consistency is comforting not boring. Readers/followers like to know what to expect when they encounter your brand.
How would you like to see online community evolve or change for the better?
I personally am shifting toward becoming more involved in “social media for good.” Using the platform I’ve created to shine light on things which are important to me and strive to help those who might not otherwise have a voice.
What is one blog post you’ve written that you are particularly proud of?
I pondered this question for a while and repeatedly returned to this post.
It’s not mind blowing. It’s not blogging for greater good. It’s old school blogging in the best sense of the term for me. I bared myself to my tribe and, in turn, they were sparked to reveal their own struggles. In the comments. On Facebook. Privately. It reminded me of blogging back in the early 2000s when, if one of us stood up and said: I’m not OK… and that’s OK, others supported, normalized, and we were a true community.